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Presenter details Program Champion toolkit and walks through an example coach
Summary
CDC's Program Champion strategy uses current or former participants as ambassadors; the presenter described a Quick Start Guide, strategy pathway, and a four-step implementation using an example coach named Vanessa.
The presenter introduced the program champion strategy as a recruitment and outreach approach that leverages current and past participants to reach new people through storytelling and social networks, noting the approach is grounded in behavioral research and is scalable across program sizes.
"The program champion strategy was designed to support existing recruitment and outreach activities by using current and past program participants as program champions to help recruit new participants into the lifestyle change program," the presenter said, describing the range of volunteer activities champions might take on.
Presenter explained staff-facing resources that accompany the strategy: a Quick Start Guide that outlines steps from securing buy-in to sustaining champions, and a program champion strategy pathway with suggested implementation steps. She emphasized selecting champions who are enthusiastic, good communicators, comfortable sharing their stories, and seen as community members to build trust.
Using an example, the presenter introduced "Vanessa," a coach with three years' experience, and walked through four implementation steps—get familiar, identify champions, engage champions, and support champions—illustrating outreach via email, video calls, and brainstorming outreach tactics both virtual and in person.
