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Presenter says DMO team brings decades of destination-marketing experience
Summary
The presenter outlined board membership, teaming partners and prior destination-brand work—saying College Park has been made the team's prime client and listing subcontractors and partners the proposal would employ.
At the workshop the presenter described the proposed DMO's leadership and teaming arrangements, naming Amber Bacheller and several board members and subcontractors. She said detailed bios and résumé materials were provided with the proposal and posted on the organization's website for review.
About the DMO's immediate focus, the presenter said, "At this point, we have made the city of College Park our prime client," and emphasized a hybrid operational model combining in-market presence and outreach to attract visitors. She listed teaming partners by name, including Meci Media and Events USA, and said the proposal included samples of prior work to demonstrate capability.
Council members asked about the geographic makeup of the board and whether the board selection was based on geography; the presenter responded the board was not selected by geography and noted there is one local Georgia representative. The presenter also described prior transformations in destination branding—citing multi-year efforts near Dulles that built identity and visitor recognition as an example of past work the team would draw on in College Park.
Provenance: topicintro SEG 023 ("So you you're familiar with Amber Bacheller...") — topfinish SEG 156 ("...that still works good for them, and they are flourishing.")
