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District committee greenlights brand‑perception baseline survey and outreach plan
Summary
The ad hoc communications committee reviewed a proposed 17‑question brand‑perception survey intended to establish a baseline for district colors, logos and name usage; staff recommended a mid‑to‑late August launch and multi‑channel outreach to parents and community partners.
The Germantown School District Ad Hoc Communications and Marketing Committee heard a presentation on a proposed brand‑perception baseline survey intended to measure how residents identify district colors, logos and the way they spell or shorten the district name.
Justin Marion, introduced by the chair as the presenter, said the survey is designed to gauge unaided impressions first and then present options to see whether community responses shift. "One of the first steps is maybe here to get additional buy in is to understand where we are recognized by our shareholders in the community," Marion said. He told the committee the questionnaire may contain 17 quick items but should take most respondents about five minutes if presented one question at a time.
Committee members raised technical and sampling concerns, including how color choices render differently across devices. Marion acknowledged those limits and stressed the value of a baseline. The committee discussed distribution channels — village and chamber email lists, PTA and school events, QR codes on easels at welcome‑back nights — and agreed to push the survey widely around the start of the school year. Marion suggested launching mid‑to‑late August with a tentative close date near Sept. 15.
