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Driftless WI asks Vernon County for $5,500 in 2027 contribution

Vernon County Economic Development Committee · June 4, 2026
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Summary

At the June 4 meeting Driftless WI presented metrics and requested $5,500 for 2027 (up from $2,000 in 2026); the committee will collect feedback in July and fold recommendations into the department budget in September.

Larkin Breckel introduced tourism partner presentations and explained how the committee determines contribution amounts; presentations occur in June/July, feedback is gathered in July, and formal recommendations are included with the department budget in September. Eric Frydenlund of Driftless WI presented website and social‑media metrics and requested $5,500 for 2027, up from $2,000 in 2026, to match Crawford County's support.

Committee members heard the metrics and noted the increased request will be considered with other partner asks during July feedback and the budgeting process. Staff reiterated that final contribution recommendations will be made with the department's budget submission in September.