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Vernal OKs $1,000 sponsorship for PRCA bull-riding event

Vernal City Council · February 4, 2026
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Summary

Council approved $1,000 sponsorship for the Marvelous Xtreme Bull Madness, a PRCA-sanctioned event that draws professional riders and regional visitors and supports local hotels and businesses.

Ben and Tonja Lofthouse requested city sponsorship for the Marvelous Xtreme Bull Madness, a Professional Rodeo Cowboys Association event held in Vernal for seven years. The presenters said the 2025 event featured approximately 80 professional bull riders and attracts regional and out-of-state competitors who use the Vernal Regional Airport and book local hotels. "The 2025 event featured approximately 80 professional bull riders, including nationally and internationally recognized competitors," the Lofthouses said.

City Manager Quinn Bennion and Mayor Corey Foley acknowledged the event’s alignment with community identity and its regional draw, while noting the city’s long-term preference that for-profit events move toward self-sustaining operations. On a motion by Councilmember Ed Long, seconded by Councilmember Robin O'Driscoll, the council approved a $1,000 sponsorship; the motion passed unanimously in a roll call vote.