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Station reports expanded high‑school sports coverage and strong audience reach
Summary
Staff reported increases in household and total reach figures and announced plans for a weekly high‑school game of the week, expanded playoff coverage and additional all‑star games to increase local sports programming.
Staff (S4) presented the station's latest audience data and programming plans, noting household reach and broader audience metrics. "A little over 600 households per month average," S4 said of household reach, and later added the people‑2+ duplicate reach figure: "we're over 950,000 people per month."
S4 outlined a plan to add a "game of the week" beginning late August, to carry playoff games and to air all‑star games, increasing live local high‑school sports hours (S4 said the station will carry roughly 109 hours of live high‑school sports after the additions). Board members asked about production arrangements and sponsorship avails; staff said championship producers will include station promotional spots and the station can sell a portion of short promotional inventory to underwriters.
