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Intern proposes new city slogan: 'The Hidden Gem' after resident survey
Summary
Management intern Dan Fillmore presented a capstone based on resident-survey results and recommended adopting a new city slogan, "The Hidden Gem," plus park and website language to build a clearer civic identity and cultural messaging.
Dan Fillmore, the citymanagement intern, presented results from resident surveys and a capstone recommendation to adopt a new city slogan to strengthen South Weber's civic identity. The survey showed high resident satisfaction but lower ratings for cultural opportunities.
Fillmore recommended the slogan "The Hidden Gem" and described ways to incorporate it in city documents, memorabilia and a potential city-center park concept with interpretive signage about local geography and heritage. He said the phrase reflected how residents described South Weber as a small town "tucked away" from larger urban areas. Council members praised the work and invited the intern to share text for the city website and future promotional materials.
At the meeting close, council members thanked Fillmore for his service and invited continued engagement in future events.
