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Board reviews draft communication plan ahead of potential referendum
Summary
Board members reviewed a multi-phase communications plan for a possible operational referendum, including internal staff guidance, stakeholder outreach, two targeted mailings and a referendum landing page; no vote to go to referendum occurred at this meeting.
District leadership presented a draft multi-phase communications plan that the board would deploy if it votes to go to an operational referendum. The plan includes internal messaging (staff in "information-only" mode while on the clock), stakeholder and village/town outreach, a comprehensive mailed packet and a postcard reminder, and public events such as community nights and coffee chats.
The presenter said the district would provide staff guidance on what employees can and cannot say while on duty: "When they're on the job...they need to be only information mode," the presenter said, adding that off-duty staff remain free to advocate. Board members asked about likely costs for mailings, locations for community events and how to reach older, retired voters who prefer mailed materials.
Why it matters: The board has discussed a possible referendum amount (staff raised a long-discussed figure of $1,400,000 as the working amount in the draft materials) and emphasized early stakeholder mapping to identify community leaders and groups for targeted outreach. Staff said the referendum documents and legal notices would come back for board review if the board votes to proceed at the next meeting.
