Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Marketing topic
No spam. Unsubscribe anytime.
EDC marketing manager says venue drone video hit 228,000 views
Summary
Luke Gajari presented May marketing metrics to the MEDC board, reporting spikes in web visits and that a drone video of the venue amphitheater has been viewed 228,000 times, which staff said indicates strong community interest.
Luke Gajari, marketing and social media manager for the McKinney Economic Development Corporation, presented May analytics showing elevated engagement tied to recent promotion and events. He said the board will find the full report attached to the agenda and highlighted traffic from BRE visits, FAM tours, trade shows and the Byron Nelson activities.
On the venue, Gajari said a drone video has performed strongly on social channels: "That piece of content has been seen 228,000 times," he said, noting the reach is comparable to filling the amphitheater multiple times and reflects community anticipation for the venue project.
