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Visit McKinney board approves $1.7M FY27 budget, cites $4.3M city HOT projection
Summary
Visit McKinney approved a roughly $1.7 million operating budget for fiscal 2027 and requested up to $70,000 for a tourism master plan after staff projected city hotel-occupancy-tax (HOT) collections could grow to about $4.3 million next year.
Visit McKinney’s board voted to approve the fiscal year 2027 operating budget after staff presented revenue projections tied to new hotels and other local openings. Executive Director Aaron Warner told the board the city’s overall HOT (hotel-occupancy-tax) collections “could grow to somewhere in the ballpark of 4,300,000, for f y 27.”
Warner said Visit McKinney planned to keep its own line items largely flat at about a $1.7 million operating budget and requested a single additional line item: a not-to-exceed $70,000 authorization to develop a tourism master plan that would align marketing and growth with forthcoming venues and hotel openings. “This year is kind of a holding pattern,” Warner said, noting the AC Marriott and a La Quinta/Hawthorne Suites property were expected to open soon and would drive room nights. Patrick McGuire moved to approve the budget; Carol Sullivan seconded and the board approved the motion.
The board did not record an itemized vote tally in the meeting transcript. Warner described the $4.3 million HOT figure as an estimate tied to new inventory and community assets; the board voted to forward the approved budget as submitted to the city manager.
