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Board hears May revenue metrics and committee reports; occupancy and ADR up for summer
Summary
Treasurer and staff reported May tax collections ($518,138) down modestly month-over-month but year-to-date collections up; destination occupancy is up 9% and ADR up 7% from last year. Committees previewed summer events and marketing plans and reported sustainability initiatives.
Ms. Holbrook reported May tax collections (collected in March) were $518,138, "down 1.3% from budget and 2.3% from last year," though year-to-date collections were up 8.7% from budget and 9.1% from last year. The board discussed seasonal variance and winter-related revenue swings as a context for the monthly decline.
Ms. Calder reported that destination paid occupancy for the summer is up 9% from last year and ADR is up 7% from last year. Committee reports covered upcoming events (Old West Days, Million Dollar Music Fest), imminent PR/Agency of Record contract awards, and sustainability milestones including the JH Frontline Worker Training (JH Pro) launch and the Workforce Appreciation and Retention Program (WARP).
