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Board splits votes on ProSafe storage signage: two signs allowed, oversized letters denied
Summary
The zoning board voted to allow two building-facing signs for a proposed ProSafe storage facility on Highway 17 but declined to approve the requested oversized letters after board members expressed concerns about corridor clutter and billboard-like impact.
The Horry County Zoning Board split its decision on signage for a proposed seven‑building ProSafe self‑storage project along Highway 17 in Little River. Staff reported the applicant sought two tenant-facing signs — one facing Highway 17 and another facing Greystone Boulevard — and also requested relief to install letters and logos 117 inches tall where the overlay permits 24 inches.
Applicant Brandon Reynolds said the building’s scale justified larger signage, noting the structure is roughly 59 feet tall and the long building face would be difficult for drivers to read at standard letter heights. Board members debated the visual impact on Highway 17 and the corridor’s intent to limit billboard‑style signage. Members voted to allow two signs but later failed to approve the oversized‑size variance after roll-call votes.
Why it mattered: The split decision preserves the applicant’s ability to identify the business from both frontages while holding the line on letter height, reflecting local priorities to curb corridor clutter and balance branding needs against aesthetics and driver distraction concerns.
