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More than a dozen arts and tourism applicants ask the ATAX committee for promotion and program support

Horry County Accommodations Tax Advisory Committee · March 27, 2025
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Summary

Presenters from performing arts, museums, festivals and tournaments described programming and asked for ATAX support to promote events and expand outreach. Requests included $25,000 for a Musica festival, arts programming from Long Bay Symphony and Carolina Master Choral, plus marketing asks from a children's museum.

The advisory committee heard a wide set of requests from arts and tourism groups seeking accommodations tax funding to promote events and expand programming.

Representatives from Carolina Master Choral, Long Bay Symphony, Musica Festival (Born International Music Academy), Theater of the Republic, Adventure Children's Museum and the American Heart Association Beach Ride each described audiences, partnerships and how ATAX dollars would be used for promotion, education and operations. Sharron Chonev from Musica Festival requested $25,000 to support the festival and national artist recruitment; Shannon Farah of Long Bay Symphony outlined concert costs of $40,000-$50,000 per classical performance and highlighted youth and sensory-friendly programs.

Organizers argued that these cultural events attract out-of-state attendees, support hospitality-sector spending and provide educational opportunities. Committee members thanked presenters and noted the committee will balance arts and public-safety funding needs when making recommendations at the second reading.