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Commission seeks volunteer 'content captains' and plans pilot launch of communications plan

Columbia River Gorge Commission — Communications Committee · August 26, 2025
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Summary

Commissioners agreed to move toward a pilot launch of the communications strategy and asked staff to capture redlines. Commissioners volunteered as content captains to lead topic areas; Roger Nichols and Amy Weisfeld offered help and staff will track implementation time requirements.

The committee discussed an implementation timeline and a pilot launch for the communications strategy; members signaled enthusiasm to move quickly and to treat the strategy as a "living" document. Commissioners emphasized the need to match ambitions to staffing capacity before a full launch.

Commissioner Roger Nichols volunteered to serve as a content captain and to assist with traditional media outreach. "I would be willing to volunteer," Nichols said, offering newspaper and radio contacts in the Gorge. Chair Amy Weisfeld and Commissioner Loch Litward also offered assistance; staff asked commissioners to identify topic leads and committed to tracking staff time to refine resource estimates before a broader public rollout.