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Commission reviews draft communications strategy from Commissioner Johnson, debates audience labels including tribes

Columbia River Gorge Commission — Communications Committee · August 26, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Commissioners and staff began reviewing three documents from Commissioner Alex Johnson (strategy, social schedule, topic list). Commissioners emphasized refining audience categories — several objected to labeling tribes as 'non landowner stakeholders' and asked to treat tribes as government partners.

Chair Amy Weisfeld introduced three draft documents from Commissioner Alex Johnson: a communications strategy, a social media schedule and a prioritized topic list. Christina said staff have not yet digested the materials because they have been focused on fire response, but that the committee's feedback would shape revisions.

"He sent us 3 separate documents. The 1st 1 was this communication strategy. Another 1 was the social media schedule and then a a list of topics," Christina said. Commissioners generally praised the outline but asked staff to make specific edits.

Commissioner Valerie Fowler objected to categorizing tribes as "non landowner stakeholders," calling tribes "the original inhabitants of the land" and urging they be listed separately as government partners; commissioners agreed to revise the audience taxonomy and to add state legislators as a primary target for outreach. No formal vote was taken; staff will produce redlines and bring a revised draft back to the committee.