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Boone tourism committee praises Ragbride turnout, touts new marketing push
Summary
Event organizers and tourism staff told the council Ragbride drew strong crowds, credited major events for a nearly $14,000 rise in hotel-motel revenue and announced new marketing tools including a Highway 30 billboard, a KCCI commercial, TikTok content and birding itineraries.
The Boone tourism and recreation committee reported to the council that Ragbride (Raglife) had strong attendance and earned recognition from event partners. "We had a great great turnout, and it's a phenomenal event," the presenter said, thanking volunteers and city staff for supporting the event.
The presenter highlighted marketing steps intended to keep momentum: a new billboard at Highway 30 and Story Street, a commercial aired on KCCI produced by Nathaniel Brown, new TikTok outreach run by Maggie Johnston, and promotional postcards distributed in local hotels. He said hotel-motel tax revenue rose by nearly $14,000 over last year, crediting large events — the NJCAA national golf tournament, a firefighters convention and a PGA/PGI event — for part of the gain. City staff and council members invited continued coordination with downtown businesses for future routing and promotion.
