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Prevety Group representative introduces himself as city liaison on Norco Valley Square project

Norco City Council · July 17, 2025
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Summary

Jeffrey Soulsby, newly with Prevety Group, introduced himself to the council and said his firm is working with the city on the Norco Valley Square project and will be making themselves available to staff and council.

Jeffrey Soulsby, who said he recently joined the government relations and community relations team at the Prevety Group, introduced himself during public comment and said Prevety Group is working with the city on the Norco Valley Square project. Soulsby said he previously served on staff for members of Congress and the state Assembly, left a business card with the clerk and said he would be visible and available to the city moving forward.

Council thanked Soulsby for introducing himself but took no formal action on the item; staff noted ongoing construction work at Norco Valley Square on Hamner Avenue and a schedule for upcoming road capping and striping. Soulsby’s comments were informational and intended to establish a point of contact between the developer’s consultant and city staff.