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District staff propose naming rights, seasonal athletic banners and updated rental fees
Summary
District staff presented proposed guidelines for naming campus spaces (terms tied to useful life), limited seasonal athletic banners with child‑friendly restrictions, and an updated facilities‑use fee schedule aligned with the Civic Center Act; staff recommended annual updates and board approval of fees.
District staff outlined a multi‑part plan for facilities fundraising and use that would permit time‑limited naming rights, seasonal athletic banners, and an updated fee schedule reflecting higher operating costs.
Director Ruth Elohadoyan and facilities director Pete Palmer described examples and rough price ranges for naming rights and smaller commemorative items (benches, plaques). They recommended limiting naming terms to the asset's useful life (for example, a computer lab or equipment term tied to a five‑year lifecycle) and placing donated funds into capital projects. On banners, staff proposed seasonal, size‑limited, nonsectarian signage for athletic fields, with proceeds restricted to athletics and facilities upkeep.
On facilities rentals, staff explained three fee categories required by the Civic Center Act: no charge for civic use, direct‑cost charging for community‑youth users, and fair‑rental value for private users (direct cost plus capital amortization). Ruth said custodial and benefit costs have risen about 45% since 2017 and proposed an annual board review of the fee schedule. Board members asked for clearer distinctions among parent clubs, boosters and outside users and suggested reserving blocks of dates for civic or lower‑cost use; staff agreed to compile usage data and return with a formal proposal.
