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Trustees discuss ParentSquare, webinars and parent outreach to boost participation
Summary
Trustees and staff discussed communication challenges with ParentSquare, reporting roughly 99% enrollment but inconsistent message opening; the district plans webinars, recorded sessions, PTA and BDAC outreach and site training to increase engagement.
Trustees raised concerns about parents receiving too many undifferentiated messages through ParentSquare and asked how the district will encourage better attendance at workshops and webinars. Dr. McCreery said about 99% of families have an email on file and are enrolled in ParentSquare, but opening and reading rates vary and some households need support to update contact information.
To improve engagement the district proposed training site secretaries and administrators, producing recorded webinars for the website, partnering with PTAs and BDAC to distribute flyers and testing color-coded banners or other visual cues in ParentSquare. "We could put it in the superintendent's newsletter," Dr. McCreery said, noting the district had previously hosted a recorded enrollment webinar that drew roughly 100 attendees and helped TK/K recruitment.
