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Waco ISD unveils new district brand and splits instructional/library policies after HB 900
Summary
Trustees reviewed a new visual identity created with World Design Marketing and approved first readings to split Policy EF into EFA(LOCAL) for instructional materials and EFB(LOCAL) for library materials to comply with HB 900.
The board reviewed a new district logo and branding strategy developed with World Design Marketing that trustees say reflects values of being transformative, community-connected, student-focused, innovative and trusted. Elizabeth Cox described the stakeholder input process used to design the new visual identity and Wendly Sledd outlined a 12-month marketing rollout that will include advertising and digital outreach.
Staff also presented the first reading of Board Policy Update 123 to implement changes required by House Bill 900. The district proposes splitting EF(LOCAL) into EFA(LOCAL) — Instructional Resources: Instructional Materials — and EFB(LOCAL) — Instructional Resources: Library Materials — with established reconsideration and grievance processes aligned to the new Texas State Library and Archives Commission standards.
