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Applicant says Planet Fitness will remove yellow and replace channel letters in rebrand
Summary
An applicant representing Planet Fitness told the commission the rebrand will remove the yellow accent, replace channel letters and adjust façade paint; commissioners and the applicant agreed the new scheme will be more presentable and visible.
Pamela, an applicant on Zoom, told commissioners the Planet Fitness rebrand will remove the existing yellow accent and replace the sign’s channel letters with revised lettering and capitalization.
“We're going to be removing from the existing program to the existing signs. We're taking that gear off,” Pamela said, describing planned changes to the sign and the removal of the gear motif. She also said the company prefers dropping the yellow accent and moving to a different purple and gray palette on the corner and facade.
Commissioners discussed how the revised palette would read against the plaza’s tan brick and noted the corner treatment will help define the storefront. They agreed the proposed look is more presentable than the prior appearance but observed that interior branding (wallpaper, equipment) will likely retain purple accents.
