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Downtown businesses, arts groups spotlighted as engines of Santa Ana's revival
Summary
Videos and short testimonials at the State of the City highlighted Downtown Santa Ana small businesses and arts venues, including the Frida Cinema and local retail, as cultural and economic anchors that draw visitors and support entrepreneurship.
A video and a series of brief testimonials showcased Downtown Santa Ana as a hub for small businesses, artists and entrepreneurs. Logan Pro, founder of the Frida Cinema, described the nonprofit art-house as "a community of creators, entrepreneurs, and artists" and said it contributes to downtown's vibrancy. Other business owners — including the owner of Saddle Land and a local executive chef — described strong local turnout for events and the cultural diversity that supports nightlife and small-business growth.
Moderator Steve Chermbeck and Mayor Amezcua linked the testimonials to the city’s broader economic-development goals and said downtown activation helps attract tourists and new investment. The segment was framed as an example of local entrepreneurship and cultural assets supporting the city’s recovery and future growth.
