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Council refers amphitheater naming question to ACE committee after public input request
Summary
The mayor relayed a request from former state representative Mark Burkhalter to consider renaming an amphitheater; council debated preserving established local names versus monetizing naming rights and agreed to refer the issue to the ACE committee for a recommendation.
The mayor said he received an email from former state representative Mark Burkhalter suggesting the city explore naming or renaming opportunities for public assets. Councilmembers split on whether to rename a well-known, existing asset or reserve naming/monetization for future facilities. One councilmember said it would be inappropriate to change an established name now; others said a policy that allows naming rights could generate revenue for future projects.
By the end of discussion councilmembers asked staff to send the issue to the Arts, Cultural and Events (ACE) committee for review and recommendation; staff confirmed they would summarize council feedback to ACE. "Okay. So we'll be taking this to ACE," a staff member said, and council agreed to await ACE's report before making any final changes to existing names.
