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Town Website Committee: June users dip to 6,471 while Google search referrals rise
Summary
Committee minutes show 6,471 users in June — down 11% from May — and sessions down 7%, while Google Search referrals rose to 3,500 sessions (up 20%). Members linked the decline to fewer high-interest newsletter articles and discussed calendar improvements to boost engagement.
The Town Website Committee’s July 7 minutes report that the website registered 6,471 users in June, an 11% decrease from May, and sessions were down 7%. The minutes also record that Google Search referrals rose to about 3,500 sessions, a 20% increase from the previous month.
Committee notes attributed the overall session decline to “fewer high interest newsletter articles.” Sue Frisch suggested improvements to the Calendar of Events page as one step to increase engagement. The committee did not record a formal directive but discussed content and layout changes to encourage return visits.
