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Tourism board seeks $1.9M budget; commissioners add $10,000 for data work amid lodging-tax debate
Summary
The Grand County Tourism Board presented a $1.9 million lodging-tax-funded budget that includes a marketing agency RFP, a new $60,000 social media contract and a proposed $10,000 data-analysis add; commissioners approved adding the $10,000 for 2025 and discussed ballot-driven future cuts to lodging-tax spending.
The Tourism Board presented its 2025 lodging-tax budget and explained several changes commissioners should note, including a marketing-agency RFP that drew 20 responses and a new local social-media contractor under a $60,000 line. "We ended up getting 20 applications," a tourism board representative said, explaining the RFP response and why the board budgeted additional marketing flexibility.
Board members described a switch of a 33% district reserve allocation that affected some district grants, and reported that the board allocated contingency funds to a request from the Kremmling chamber for a new brochure and marquee. Commissioners debated reserves and the projected effects of a pending ballot measure that would change lodging-tax allocations; they agreed to add $10,000 to the market-research line for 2025 with the understanding the board will revisit the item if future revenues fall.
Why it matters: The lodging tax funds countywide marketing and grants; changes to its allocation could reduce tourism revenues available for marketing and partner grants. Commissioners asked the board to present quarterly financials next year so the board and commissioners can monitor reserves and adjust spending if the ballot measure passes.
