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Mission Viejo markets itself to Olympic teams; city budgets roughly $100,000 annually for sports tourism

Mission Viejo City Council · October 28, 2025
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Summary

Staff reported multi-year agreements with several national teams (including the Netherlands) for LA 2028 pretraining, cited city investment (~$100,000/year, $194,000 spent to date) and estimated substantial local spending by visiting teams; council discussed volunteer hosting and hotel capacity.

Mark Nicks, director of recreation and community services, briefed the council on sports and events tourism work tied to LA 2028. Nicks said Mission Viejo has secured multiyear pretraining visits from national teams including the Netherlands, Germany, France, Australia and Canada, and noted the city has budgeted approximately $100,000 per year for the effort and has spent roughly $194,000 over the past 2.5 years.

"The city has made an investment to this date of approximately a 100,000, or at least have budgeted a $100,000 per year for this effort," Nicks said; he described a contracted agreement that anticipates teams spending about $1,000,000 in the local economy for lodging, food and venue usage during multiweek stays and highlighted community legacy projects offered by visiting delegations. Councilmembers asked about volunteer housing, hotel capacity and impacts on local user groups; staff said they will work with partners to shift schedules where possible and avoid displacing regular users.