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MCOE communications director outlines website overhaul, marketing gains and emergency messaging platform
Summary
Brooke, director of communications, briefed the board on internal newsletters and training, digital marketing results (tens to hundreds of thousands of impressions), a website redesign, expanded outreach (including Spanish-language newspaper), and a new Titan HST mesh platform for emergency communications tested during recent drills and an earthquake.
Brooke, MCOE's director of communications, walked the board through a multi-pronged communications strategy focused on internal communications, marketing and crisis messaging. She reported high engagement with an employee newsletter and quarterly all-staff meetings, and said marketing efforts yielded substantial reach—"we got 231,000 sets of eyes on those programs"—for advertised adult-education courses and thousands of impressions on recruitment ads and the science fair.
On crisis readiness, Brooke described a new Titan HST mesh platform used for staff check-ins during drills and the recent earthquake; the tool can route messages even when cell towers or power are down. She said the website overhaul is collaborative across departments and is intended to improve access to student events and professional development; the board praised the progress and suggested continuing ADA and community-accessibility checks.
