Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications topic
No spam. Unsubscribe anytime.
District communications staff outline marketing push to boost enrollment
Summary
Director Jana Williamson reviewed district branding, communications platforms, and plans to increase video-based outreach to promote the Harvester Hybrid program and attract families to Pampa ISD.
Jana Williamson, Director of Superintendent Services and Communications, presented the communications report, walking the board through the history of district logos from the swayback P to the current Harvester logo and summarizing channels such as ParentSquare, social media, and print. She said communications is aligning with district strategic goals and that the department plans to increase video-based communications to promote programs including the Harvester Hybrid and drive enrollment.
Williamson framed the communications work as a tool to market Pampa ISD as a choice for education in the community; the minutes indicate staff will use multiple platforms and data to support outreach.
