Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications topic
No spam. Unsubscribe anytime.
Council communications reports growth in web traffic and email engagement; staff outlines outreach priorities
Summary
Council communications staff reported a 28% increase in monthly website visits and strong district email open rates (mid‑50%), explained a quality‑over‑quantity social strategy and discussed accessibility efforts including Spanish‑language newsletters and SMS outreach challenges.
Council communications staff presented results from a July–December 2025 performance review showing increased website visits (monthly visits up 28% and pageviews up 27%), strong district email open rates (many near mid‑50%), and Instagram as the fastest‑growing social platform. Staff said they are prioritizing a 'video‑first' and quality‑over‑quantity approach on social platforms, experimenting with paid social campaigns and hyper‑local podcast advertising, and promoting district newsletters and community engagement opportunities.
Staff also discussed accessibility work: Spanish‑language emails, SMS text‑message trials (noting opt‑in constraints), and in‑person signups at community events. They proposed annual communications planning by district, improved web navigation, and leveraging paid campaigns for targeted outreach. Council members praised the team’s work and asked staff to explore more creative engagement tools and a flex template for council web pages; staff said a 'sandbox' exists for experimentation with IMS and third‑party embeds.
