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Minnewaska board reviews bond-renewal strategy and $60K–$67.5K campaign budget
Summary
Trustees reviewed bond-renewal planning and Spark27’s marketing proposal, which estimates agency fees and ad spend at $60,000–$67,500 for June–November outreach to support a possible November 2025 bond renewal.
The Minnewaska Area Schools Board reviewed plans for a November bond renewal and a draft communications campaign proposed by Spark27 during materials presented May 19. The district presentation notes that “the current bond, approved in 2015 for $15 million, expires in 2025” and recommended an outreach timeline of June–November 2025 to build public support and explain potential project components. The board did not take a formal vote on a bond question at the meeting.
Spark27’s deck outlined digital and paid-media strategies, collateral and community events, and a recommended agency-fees range for the bond effort. The proposal lists digital communications and website updates at $55,000–$60,000 and paid-media ad spend of $5,000–$7,500, putting the total recommended campaign budget in the $60,000–$67,500 range. Board members discussed aligning any bond question with community survey feedback and facility needs presented earlier by Wold Architects.
