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Board outlines attendance campaign and targeted outreach to stabilize counts
Summary
Trustees and staff prioritized attendance incentives, community engagement and a culturally sensitive outreach plan tied to the October unduplicated pupil census to protect state funding.
Board members and staff discussed a multipronged attendance and outreach campaign aimed at reversing ADA decline and improving unduplicated pupil reporting ahead of the October count. Superintendent Emily Pendell summarized district efforts to use social media, newsletters and direct mailings; staff estimated 3,730 mailings to Willows would cost about $921 in postage and a separate South Orland mailing $494 in postage if pursued.
The district plans to extend outreach via banners and signage in Willows and placements at high-traffic local businesses such as Nancy's Airport Café; past marketing (a Glenn County Shopper ad at about $9,000/year) was cited as a historical reference point. Staff emphasized culturally sensitive approaches: training has been provided by Kno'Quoti Native Wellness, and the district is pursuing a memorandum of understanding with Kno'Quoti for home visits and trust-building with Native American families who frequently move between Grindstone and Lake County.
The board also discussed incentives through PBIS (Positive Behavioral Interventions and Supports) to encourage attendance, and staff noted technology improvements—an online Aeries enrollment process—to reduce paper stigma around unduplicated pupil identification. Trustees asked administration to prioritize outreach that protects unduplicated pupil counts used for supplemental funding.
