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Council hears report on Blue Grass concert attendance and advertising reach
Summary
Tim Leech reported that the Blue Grass Concert advertising campaign generated roughly 164,000 views and 116,000 viewers; he offered to provide zip-code data to show attendee origins.
Tim Leech told the council the Blue Grass Concert — which the city sponsored — performed similarly to previous years and that the advertising campaign yielded a large number of impressions. The minutes record "164,000 views, 116,000 viewers," and Leech said he could pull zip-code-level data to show where attendees came from.
Council members discussed that July had generally been a slow month for local attendance and asked Leech to report back with attendee-location details. No formal funding action for the concert was recorded at the meeting.
