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District reports enrollment dip and launches radio ads to promote Pendleton schools
Summary
Superintendent Kevin Headings presented an enrollment report citing downward trends; staff said an in‑depth study will analyze causes. The board was also told a new batch of radio ads featuring students is on the air to promote the Pendleton brand.
On Jan. 13 Superintendent Kevin Headings presented the district’s Jan. 6, 2025 enrollment report and acknowledged recent downward trends. District staff — including Matt Yoshioka and Michelle Jones — answered board questions and said an in‑depth study of enrollment dynamics is planned.
Headings also reported that a new set of radio advertisements, highlighting students in the spotlight, is running as part of the district’s Pendleton brand outreach. The board did not act on enrollment at this meeting; members requested follow‑up data and study results.
