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Local tech start-up VREEL pitches service to help 380 South River businesses

Mayor and Borough Council of the Borough of South River · March 23, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Dante Bell, founder of VREEL, told the Borough Council his platform is designed to support “380 businesses in South River,” presenting the program during the council’s March 23 meeting and answering questions about implementation and outreach.

Dante Bell, founder of the digital platform VREEL, presented a program the company says is tailored to support small merchants in South River. "VREEL will help the 380 businesses in South River," Bell said during the council's presentations, describing services to boost local business visibility and digital engagement.

Mayor Peter S. Guindi and councilmembers heard how VREEL would interact with downtown promotion efforts and asked about outreach and expected costs. Bell framed the project as a voluntary business-support tool; councilmembers did not make a formal motion or commit municipal funding during the meeting. The presentation was listed on the agenda and recorded as a staff/business outreach item.