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State lays out communications plan to reach rural and tribal communities; calls for trusted local partners

Rural Health Transformation Program Advisory Committee · August 6, 2026
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Summary

NCDHHS communications lead described a strategy of consistent, accessible messaging and partner-driven outreach, including a dedicated RHTP webpage, webinars, social content and a newsletter; committee members emphasized trust and language access.

Bailey Kninson Allison, communications lead for the program, told the advisory committee the communications strategy centers on accessibility, consistency and trust-building. "Our goal is to provide all of our audiences with consistent and transparent and accessible communication that helps tell the story of what our department is doing and how it impacts all of our communities and all of our residents," Bailey said, and staff described webpages, social-media content, webinars and an e-newsletter with more than 3,700 subscribers.

Committee members and public commenters urged reliance on trusted messengers (faith-based organizations, extension services, community-based groups) and attention to language access and low-literacy audiences. Staff said they plan listening sessions and a larger public gathering this fall and encouraged committee members to share feedback and engage their constituencies to broaden outreach.