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Christy Lafonta describes growing boutique business and local promotion
Summary
Christy Lafonta, owner of Christy Max Boutique, shared her small-business origin story and said she will represent downtown on Discover Wisconsin; board members praised her role in drawing visitors.
Christy Lafonta told the BID how she launched Christy Max Boutique during the COVID period and grew the business into a downtown destination known for denim fitting, body positivity and an active online presence. She said the shop’s energy and in-person fitting services draw customers from outside the immediate area, describing the store as more of an experience than a typical retail visit. "My name is Christy Lafonta. I'm the owner of Christy Max Boutique Downtown West Bend," she said as she introduced herself to the board.
Board members noted Christy's role in diversifying downtown retail and the BID staff said she will appear as a downtown voice on Discover Wisconsin. The board thanked her for participation in events and said staff would keep the membership informed about the airing date and related promotional opportunities.
