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Hardee County adopts new countywide tourism brand and logo package
Summary
The Hardee County commission approved a countywide tourism branding package and logo designed to position the county as a rural outdoor destination, with a tagline the consultants described as "Hardee County is where the trail begins." The board also directed staff to place the new content on the county web site and work with local partners.
The Hardee County Board of County Commissioners voted unanimously to approve a tourism branding and logo package presented by the tourism development council and its marketing partner.
Lacey Webb, parks, recreation and marketing manager, introduced the presentation and invited Tracy McCoy, founder of the consulting agency, to describe the work. McCoy said the rebranding targets three visitor personas — eco‑tourists, heritage travelers and local day‑trippers — and centers on outdoor recreation, heritage attractions and local food and events. "Hardee County is where the trail begins," McCoy said, presenting the proposed tagline the consultants recommended to unify messaging across ads, brochures and events.
The presentation highlighted a set of marketing pillars and sample applications — a county landing page, display ads, social media filters and community ambassador programs — and staff told commissioners they plan to create a page on the county website and coordinate distribution with the Chamber and Main Street. Commissioners asked about link placement and how residents can contribute content; staff said partners will be used to aggregate and route content.
A motion to adopt the branding package was moved and seconded and passed by voice vote. The board asked staff to return with implementation details and a plan for applying the new brand across county materials.
