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Lazy Lake council weighs advertising banner program for Andrews Avenue; staff to research vendors and procurement
Summary
The council reviewed a proposal for up to 26 advertising panels (4'x8') along Andrews Avenue with proposed rates of $100–$125 monthly or $1,000 annually prepaid. Council requested research on administration models, vendor options and draft contract terms.
Mayor Ray Nyhuis presented a proposal to establish an advertising program along the Andrews Avenue fence line featuring up to 26 panels sized 4 feet by 8 feet. The proposed pricing would be $100–$125 per month per panel or a $1,000 annual prepayment; advertisers would supply banners at their own cost subject to Village approval and content restrictions barring alcohol, sexual or marijuana-related ads.
Council members raised concerns about the panels' visual impact and potential to appear "tacky," the possibility of traffic distraction and safety effects, and the need for a formal procurement process and vendor comparison. The council asked staff to research how similar programs are administered elsewhere, identify potential vendors, and return with procurement options and a draft agreement for further review.
