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Owner’s sign for Carolina Main approved after board confirms push‑through lettering
Summary
The board approved an internally lit, push‑through letter sign for Carolina Main (438 Broadway) after the applicant clarified the sign will use push‑through/halo lettering rather than a solid box face.
Heidi Owen West, owner of Carolina Main, told the board she owns several storefronts on the block and presented designs for a narrow sign at 438 Broadway that is internally lit to improve visibility from the corner. She said the proposed sign is similar to a neighboring store's sign and that she had selected a heritage font; she also explained spatial constraints where the cornice and narrow fascia limit letter size.
Board members discussed the board’s usual preference for halo or push‑through lettering instead of a full backlit box sign. Staff clarified the application describes push‑through letters; several members said that standard has been approved in recent cases and that they had no objection once the specification was confirmed. The board moved to approve the application as shown on the attached plans and recorded the motion; the vote passed.
Heidi Owen West (owner) emphasized the visibility problem: "I have had clients ask the name of my store and wonder where we are because they just can't find us sometimes." The board suggested she and the sign maker confirm mounting and any required landlord approvals before installation.
