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Arlington ISD reports exceeding parent net promoter goal; staff describe outreach to families considering charters
Summary
Chief Communications Officer Taina Northington and Assistant Superintendent Dr. Natalie Lopez told trustees the district exceeded its parent survey net promoter score target with a 44.8 score and outlined targeted outreach to families who had selected charter options.
Chief Communications Officer Taina Northington and Assistant Superintendent of Research and Accountability Dr. Natalie Lopez presented the Marketing & Engagement Key Progress Measure.
Staff reported that the district exceeded its parent survey net promoter score goal with a score of 44.8. They described a targeted outreach campaign to families who selected charter schools that included door-to-door engagement, surveys and digital marketing to better understand family priorities and strengthen student recruitment and retention strategies.
