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Lubbock ISD says parent attendance rose 25%; adopts Frankly engagement platform
Summary
District staff told the Student Achievement/Engagement Committee that parent participation rose to meet a board goal of a 25% increase from the 2022–2023 baseline, with elementary schools reporting 18,258 participants; the district also adopted the Frankly platform and overhauled its parent survey.
At a July 7 meeting of the Lubbock Independent School District Student Achievement/Engagement Committee, district staff reported the district met its board goal of increasing parent attendance at educational opportunities by 25% from the 2022–2023 baseline. The district said elementary schools recorded 18,258 parent participants, middle schools logged just over 4,000, and high schools nearly 3,000.
District leaders described a shift toward providing “meaningful learning opportunities” for families—workshops, parent training, All Pro Dad chapters, and campus-level programming—while improving documentation across campuses. Staff also told trustees the district adopted the Frankly parent engagement platform for K–12 families and redesigned the annual parent survey, producing a 35% increase in responses. The board discussed expanding future reporting to include non-Title I campuses to ensure a broader view of engagement across the district.
Board members asked about next steps to turn engagement into measurable student supports; district staff described plans to share short videos and campus resources via the Frankly platform and to track participation trends using enhanced reporting. No formal action or vote was recorded on the item.
