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BZA grants sign‑height variance for Mavis Tires in Little River
Summary
The board approved a variance allowing larger sign letters for Mavis Tires at 4295 Pine Drive within the Little River overlay, citing branding considerations and building elevation constraints; applicant said the oversized element was a small portion of the overall sign.
The Horry County Board of Zoning Appeals approved a sign‑height variance for a Mavis Tires and Brakes building at 4295 Pine Drive in Little River.
Staff explained the Little River overlay allows a maximum letter height of 24 inches; the applicant requested 31.375‑inch letters for the sign, a 7.375‑inch variance. Applicant representative Chris Squires said the majority of the sign meets the 24‑inch limit and only the "discount prices" portion extends higher. He argued the building elevation on that side is lower and the slightly taller lettering fits the storefront proportionally. After questioning about existing signage and mounting location, the board voted to approve the variance with staff conditions.
The applicant was advised to follow the standard conditions and proceed with sign permitting.
