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Commission outlines social media and outreach role while planning Drive the Great River Road kickoff
Summary
Commissioners and staff discussed using partners' social media, commissioner-supplied content and a modest staff posting cadence to maintain public presence; Drive Month kickoff is planned for around Aug. 20 at Fort Snelling Visitor Center.
Commissioners reviewed ways to sustain an active social media presence without hiring large new teams, recommending a mix of curating partner posts, asking commissioners to forward regional events to staff, and limited original content from staff. Staff said current direction was to maintain "bimonthly or twice a month-ish social media posts" unless explicit direction and resources are provided.
The commission discussed the "Drive the Great River Road" campaign and a planned kickoff event tentatively set for Aug. 20 at the Fort Snelling Visitor Center around 10–10:30 a.m. John encouraged commissioners and partners to attend the press event before the commission meeting. Commissioners suggested repurposing CVB and IC social posts and using a central staff person to post and refresh website content.
The staffer present described an approach where commissioners act as regional content feeders and staff manage posting and website updates. The commission agreed to work out assignments and reporting steps in a spreadsheet ahead of the next meeting.
