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Committee debates 10% advertising cut and 50% expenditure rule
Summary
Members discussed whether a 10% across-the-board cut to advertising would conflict with a 50% expenditure requirement and whether to target large grants instead; staff/committee agreed to run final math before formalizing cuts.
Committee members agreed advertising holds the majority of promotional funds and would produce the largest immediate savings, but several participants flagged a 50% expenditure requirement tied to advertising returns as a constraint. One member asked, "If we did decide to do the 10% off of advertising, would that put us in any trouble with the 50% considering the other uses of hot buns outside of this process?" The Chair said staff must run the numbers to confirm compliance.
Members also proposed shifting some of the reduction burden to large sporting grants (Big Bend Ranch Rodeo, Soul House Rodeo) to avoid disproportionately affecting smaller arts programs. Ultimately, the committee included the advertising cut in the motion but recorded that staff should verify the calculations meet any applicable expenditure rules before final disbursement.
