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Rockport committee forms communications and advocacy subcommittee after MASC conference takeaways
Summary
The school committee approved a communications and advocacy subcommittee and discussed a proposed community newsletter, postcards and outreach strategies informed by takeaways from the Massachusetts Association of School Committees/Superintendents conference.
Committee members returned from the MASC/MASS conference with recommendations for more purposeful community outreach and controlling the district narrative. The administration proposed a triannual community newsletter and a 'coming soon' postcard to every household; members discussed formats, accessibility (large font) and funding via advertising.
Chair Kathy Bridal recommended appointing Amy Oakes and Jessica DeLisi to chair the communications and advocacy subcommittee; the committee moved, seconded and voted in favor. Members described conference takeaways that included listening sessions, community conversations, targeted appearances at local events and reporting back publicly after outreach. One member said a recurring theme was "controlling your message, being transparent" and urged the district to plan earlier for major asks so the community is prepared.
