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Lansing committee pitches QR codes, passport program to boost trail tourism
Summary
Commissioner Mary Patchin proposed QR codes, a Bandwango-style passport and business coupons to promote multi-day trail visits to Lansing; committee agreed to meet the Lansing Area Chamber to pursue partnerships.
Commissioner Mary Patchin proposed several steps to position Lansing as a regional trail tourism hub, including creating a QR code for trail users that promotes local businesses and a "Bandwango Passport" to highlight trail amenities. The committee discussed targeting offers or coupons to restaurants, stores and other local businesses to encourage multi-day visits and suggested linking trail visits to Fox Pointe concert schedules to increase overnight stays.
The committee agreed to attempt a meeting with the Lansing Area Chamber to help design the passport and business outreach. Commissioner Patchin framed the program as a marketing partnership rather than a municipal subsidy; specific budgets and timelines were not specified. The discussion is scheduled for follow-up at the next committee meeting.
