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Visitors Bureau highlights summer events, new lighthouse camera and media partnerships
Summary
Director Garry Gibbs briefed the board on a new Lorain Lighthouse camera, Fox 8 and Telemundo promotion, a slate of summer festivals and ribbon-cuttings, and the bureau's role in promoting the county’s America 250 celebration.
Visitors Bureau Director Garry Gibbs told the board the bureau installed a camera on the Lorain Lighthouse at a cost the minutes describe as under $5,000 and that the live link will be posted on the bureau’s website. Gibbs listed a slate of upcoming events the bureau is promoting, including Rockin’ On The River ribbon cuttings (June 3 and 5), Taste of History (June 19–20), the Michigan Walley Tour (June 11–12) and the Woollybear Festival in Vermilion on Oct. 4, which the minutes record as the bureau’s largest one-day festival draw.
Gibbs also described media partnerships: Fox 8 is running 30-second spots promoting Forefront Field sporting events and is named a co-sponsor of the Woollybear Festival; some spots will run on Telemundo. Commissioner David J. Moore and staff noted related promotional leads from the ICSC show and that the bureau is coordinating ribbon cuttings and other event logistics. The minutes list dates but do not include final sponsorship contracts or advertising schedules.
