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Tourism board hires Madden; county approves contract amendment for website rebuild
Summary
The Grand County Tourism Board presented Madden Media's marketing plan emphasizing longer stays and off-season visitors; commissioners approved Amendment 1 to the services contract (about $59,670) to rebuild the county tourism website and add AI-assisted search and accessibility features.
Madden Media representatives (Bria Hammock, Leslie Roball) presented a data-driven destination-marketing strategy focused on lengthening stays and dispersing visitors across Grand County. The agency described a creative campaign branded "The Source of the Wild / The Source of Your Wild," a digital funnel targeting drive-market visitors and promoting lesser-known attractions to reduce peak-season pressure.
Following presentation and discussion about sustainability and ADA accessibility, the board considered an amendment to the existing services agreement to fund a website rebuild and added technology (search tools, itinerary builders, ADA improvements). Commissioners moved to approve Amendment #1 (an increase of $59,670 to the services contract) and authorized the county manager to sign the contract documents.
