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Powerhouse Theater report shows targeted tracking of attendees for tourism promotion
Summary
Commissioners reviewed a Powerhouse Theater report funded by LTAC showing ticket-sales tracking and residency data to measure out-of-area visitation; staff said the theater records attendee profiles and performer origins.
The commission reviewed a report from Powerhouse Theater on how it uses lodging-tax funds for tourism promotion and marketing.
Staff said the theater documents every ticket sale and attendee profile and also tracks where performers and guests are based to measure the theater’s visitation impact. "So every ticket that is sold, every attendant attendee of any of events, there's full profile information," staff said. Commissioners praised the level of detail in the report and noted the information helps assess whether LTAC-funded activities attract out-of-area visitors.
The commission asked staff to update contact information for Powerhouse outreach and to include updated distribution lists for the RFP advertisement process.
