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Performing Arts Foundation outlines expanded marketing, youth focus for 'Jazz O'Clock' concert
Summary
Venetian Performing Arts Foundation leaders told commissioners the second 'Jazz O'Clock' concert is set for Sept. 29 at the Clock Tower, with $25 tickets (under-18 free), a roughly 220-person breakeven target, expanded marketing with KCSM radio, and partnerships with the City of Benicia Community Services Department.
Bart Sullivan, who identified himself as president of the Venetian Performing Arts Foundation, and Joe Russell, a foundation colleague, updated the commission on the next 'Jazz O'Clock' concert and the series' plans to expand marketing and youth engagement. Sullivan said the next concert will be on "the last Monday of this month, the September 29 at the Clock Tower," and that a $25 ticket "covers the $5 of the ticket price fees" while under-18s attend free.
Joe Russell described broader outreach efforts and partnerships—citing KCSM and targeted digital advertising—and said the foundation hopes to increase attendance from roughly 160–170 at the first event to a sellout of about 500 seats, while targeting a breakeven of about 220. Commissioners asked about genre breadth, cadence (quarterly to monthly), and student involvement; Sullivan and Russell emphasized mentorship opportunities for local school musicians.
